Loncomilla Dairy Farms began breeding cattle in 1975, when it bought 46 first-birth cows in southern Chile. From the first day on, it incorporated artificial insemination to improve the genetic stock using imported semen of the Holstein Frisian breed. In August 1977, it incorporated computer milk controls with the company DHI in Provo, Utah in the United States, making it the first in the country to incorporate that remarkable improvement and management tool.